Merger mysteries

May 15, 2014

Quiz: How closely have you been watching the latest round of mergers?

Image: Shutterstock

It’s like the whole of global law went to a dodgy party in Wolverhampton and threw their car keys into a dirty old fishbowl. Yes, mergers, acquisitions and other forms of corporate congress have been all the rage for the last few years. Even if you haven’t been in a merged firm yourself, chances are someone’s been sniffing round your firm’s ankles like a pooch on heat.

But how much attention have you actually been paying to this country dance? As the superb practitioner you are, you really do should be keeping on top of it. But don’t worry – our quiz will soon put you straight.


1. When SJ Berwin merged last year, which of these names did it adopt?

a) King Wood Mallesons SJ Berwin?

b) King & Wood Mallesons SJ Berwin?

c) King & Wood & Mallesons SJ Berwin?


2. If you were to spell out the new Berwin’s brand in full on Twitter, how many characters would you have left?

a) 109?

b) 96?

c) 76?


3. Blake Lapthorn is merging with Morgan Cole to form Blake Morgan. But who is arguably the more famous Blake Morgan?

a) A New York based alternative rock musician?

b) A Los Angeles based actress from ‘Game of Thrones’?

c) A London based gigolo who doesn’t get out of (or into) bed for less than £5K?


4. HowardKennedyFsi has recently merged with CKFT. Who or what is Fsi?

a) The name of the Malaysian founder of the subject of their last acquisition?

b) An acronym of the firm that was their last acquisition?

c) The equivalent of ‘Ltd’ in Vanuatu, where their firm is legally based?


5. Who’s this?

a) Sam Denton, the man who gave Dentons its name?

b) William Sutherland, the man who gave Sutherland its name?

c) Frank Hogan, the man who gave Hogan Lovells half its name?


6. Veale Wasbrough Vizards pounced on London firm George Carter last year. Where are VWV based?

a) Bristol?

b) Cardiff?

c) Middle Earth?


7. Finally, Shakespeares took on Newsome Vaughan last year. Which of the following quotes involving the word ‘new’ is NOT from Shakespeare?

a) ‘ O brave new world, that has such people in’t!’

b) ‘Then must thou needs find out new heaven, new earth.’

c) ‘The mergers again demonstrate our commitment to the East and South Midlands, our clients and markets.’



1b); 2a); 3a); 4b); 5c); 6a); 7c) – it’s actually by Shakespeares’ head honcho Paul Wilson. AB

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